The Neal Larson Show
Neal Larson is an Associated Press Award-winning newspaper columnist and radio talk show host. He has a BA from Idaho State University in Media Studies and Political Science. Neal is happily married to his wife Esther with their five children in Idaho Falls.
Julie Mason is a long-time resident of east Idaho with a degree in journalism from Ricks College. Julie enjoys reading, baking, and is an avid dog lover. When not on the air she enjoys spending time with her three children and husband of 26 years.
Together these two are a powerhouse of knowledge with great banter that comes together in an entertaining and informative show.
The Neal Larson Show
8.18.2025--NLS--MSNOW, Comey Quotes Swift
In the podcast, the hosts discuss the rebranding of the cable news channel MSNBC. It will be spun off from its parent company, NBC Universal, into a new entity called Versant and will change its name to "My Source News Opinion World," or MS NOW for short. The hosts speculate that NBC is distancing itself from MSNBC because the latter's far-left viewpoint has damaged the overall brand's credibility. This leads to a broader conversation about the current state of the Democratic party, which they describe as a fractured "amalgamation of left-wingers" beholden to its most radical factions. They argue that Democratic leaders are afraid to challenge the "vicious militant wing" of their party, forcing them to adopt politically unpopular stances.
Another major topic is a viral video of former FBI Director James Comey, in which he identifies as a "Swifty" and quotes Taylor Swift lyrics. The hosts describe the video as pathetic and unbecoming of a 64-year-old man who once ran a major intelligence agency, suggesting it undermines his credibility and seriousness. This discussion transitions into an analysis of the modern media landscape, where consumers often seek out news sources that confirm their existing biases rather than provide objective facts. The hosts conclude that the demand for drama and reinforcement over factual reporting has led to a prevalence of clickbait and a filtered, "algorithmized" view of the world for media consumers.
Let’s talk advertising. When you want to advertise on the radio, you call the station, right? But what about Facebook, Instagram, Hulu, Disney+, Peacock, and other streaming platforms?
You could try clicking around, reading books, or taking online courses to figure it out—or you can let us handle it. At Sandhill Media Group, we’re your local experts in both radio and digital marketing.
Visit SandhillMediaGroup.com today.